Strategic Communications & Marketing

Make your executives visible.
Make your brand impossible to ignore.

I help B2B tech founders and executives build the authority and market presence their business deserves.

Work with me
Rafał Sałak
The challenge

Most B2B tech brands have a communications problem.
They just don't know it yet.

Great products get lost without a clear narrative. Talented executives stay invisible without a strategy for visibility. The brands that win are the ones that communicate with as much intention as they build.

Two ways I can help

01 Service

Executive Positioning

The best executives don't just run great companies — they shape conversations in their industry. I help leaders develop a distinct point of view and build the visibility to match, through channels that actually reach the right people.

  • Thought leadership strategy & narrative
  • LinkedIn presence & personal brand
  • Executive voice development
  • Media positioning & spokesperson readiness
  • Podcast strategy — hosting or guesting
  • Newsletter strategy & content process
02 Service

Marketing Consulting

Marketing only works when strategy, execution, and team are aligned. I work with B2B tech brands to close the gap between ambition and output — building systems that scale without losing coherence, and integrating AI where it genuinely moves the needle.

  • Marketing strategy & roadmap
  • KPI frameworks & measurement
  • Go-to-market advisory
  • Campaign & activation creative support
  • Growth flows, processes & automations
  • AI integration — from strategy to execution
  • Team structure & capability development
Rafał Sałak — strategic communications advisor

I'm Rafał Sałak

I'm a strategic communications advisor with over a decade of experience working with B2B tech brands across Europe and beyond. I've helped founders, executives, and marketing teams cut through the noise — building narratives that resonate, strategies that scale, and content that actually moves the needle.

My work sits at the intersection of PR, marketing strategy, and executive positioning. I work closely with a small number of clients at a time, which means you get focused attention, not a junior account manager.

Connect on LinkedIn

Brands I've worked with

Prowly Netguru Base.com Tech To The Rescue Commerce-UI Spotify Wacom Facebook NetApp
Get in touch

Let's talk about your brand.

Tell me what you're working on and I'll get back to you within 48 hours.